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Sources

All of this information comes from credible and expert scientific sources.

This article highlights Black Americans’ heightened concerns about Covid-19. From a large national survey by the nonpartisan Pew Research Center (Feb. 2021). It also provides links to its survey questions and methods.

This NPR article summarizes findings on Americans’ intent to be vaccinated. From a recent national survey conducted by NPR/PBS NewsHour/Marist (March 2021). It also provides the link to detailed survey results and methods.

Advice for companies on effective strategies, including sharing personal stories. From Harvard Business Review.

Advice on reaching different audiences with vaccination information. From Leading Age, an HR member organization.

A consortium of scientists and policymakers cites the importance of “convenience.” From the Sabin-Aspen Vaccine Science and Policy Group.

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