Sources

Survey findings on the most effective messages for employers to use. From Civis Analytics.

An easy-to-use guide for motivating high-priority audiences to get a Covid-19 vaccine. Created by Hattaway Communications and commissioned by The Rockefeller Foundation.

Guidelines, framing and talking points for managers. From the Health Action Alliance.

An evidence-based guide on vaccination communication and confidence. From The World Health Organization.

Helpful tips for survey design. From Survey Monkey.

Recommendations for designing employee surveys in times of crisis. From Great Place to Work.

A description of priming and its implications. From The Encyclopedia of Survey Research.

This study explores how conspiracy beliefs impact vaccination, and identifies trusted information sources. Published in Translational Behavioral Medicine.

Scientific research supporting positive, non-threatening communications. Available at Wiley Online.

A set of tips on how to effectively communicate about Covid-19 vaccination. From the Public Health Institute's Berkeley Media Studies Group.

Behavioral research tips for framing conversations. From the National Institutes of Health.

This website describes the foundations of its Covid-19 vaccination campaign. Asking questions is a key component. From the Ad Council/Covid Collective.

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