All of this information comes from credible and expert scientific sources.
This study looks at the factors involved in parental hesitancy towards childhood vaccination. Published in PLoS Biology.
This paper discusses how misinformation spreads and how to debunk it. Published in Psychological Science in the Public Interest.
This perspective article explores behavioral science insights to vaccine communication. For example, how “prebunking” false claims can protect people from later believing them. Published in Frontiers of Psychology.
Communicating about the COVID-19 Vaccines: Guidance and Sample Messages for Public Health Practitioners
This set of tips offers advice on effectively communicating about COVID-19 vaccination. From the Public Health Institute's Berkeley Media Studies Group.
“You don’t trust a government vaccine”: Narratives of Institutional Trust and Influenza Vaccination among African American and White Adults
This study explores narratives of trust from White and African American adults about the US healthcare system. Published in Social Science and Medicine.
This report summarizes advice for decision-makers drawn from social and behavioral science findings. From the National Academies of Science, Engineering and Medicine.
This study shows how self-affirmations can make otherwise threatening health information more persuasive. Published in the Personal and Social Psychology Bulletin.
Psychological Reactance and Promotional Health Messages: The Effects of Controlling Language, Lexical Concreteness, and the Restoration of Freedom
This study looks at how controlling language and other factors affect public health messaging. Published in Human Communication Research.
This study explores how conspiracy beliefs impact vaccination intentions. It also identifies trusted sources of information about Covid-19. Published in Translational Behavioral Medicine.